Darwin Automotive takes home the Platinum Award for Digital Sales and F&I


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TORRANCE, Calif. — The publishers of Auto Dealer Today have announced the winners of the 2022 Dealers’ Choice Awards. Now in its 18th year, the program was designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 40-category online survey.

Invitations to vote and a shareable link were sent to readers of ADT and F&I and Showroom; completed surveys were spot-checked for veracity. Voting was open throughout the months of June and July. Each voter was asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.

The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors. 

“With each year we see long-time winners maintaining their stature, as well as new front-runners entering the scene,” said David Gesualdo, president of Bobit’s Dealer Group. “We owe a great deal of gratitude to our readers for casting their votes and building a powerful new roster of winners for the 2022 Dealers’ Choice Awards.”

The winners of the 2022 Dealers’ Choice Awards are:

New Vehicle Leads


Used Vehicle Leads

  • Diamond: Cars.com
  • Platinum: Car Guru
  • Gold: CarsDirect


Digital Marketing

  • Diamond: Digital Air Strike
  • Platinum: Dealer.com
  • Gold: ELead1One


F&I Product Marketing

  • Diamond: iA American Warranty Group
  • Platinum: APC
  • Gold: RoadVantage 


Digital Sales and F&I

  • Diamond: Axiom
  • Platinum: Darwin Automotive
  • Gold: AutoFi


Mobile Media

  • Diamond: Dealer.com
  • Platinum: Digital Air Strike
  • Gold: Dealer Synergy


Social Media Management

  • Diamond: Digital Air Strike
  • Platinum: Ally
  • Gold: Naked Lime


Reputation Management

  • Diamond: Dealer Rater
  • Platinum: Digital Air Strike
  • Gold: Dominion Dealer Services


Direct Marketing

  • Diamond: APC
  • Platinum: Dealer Wizard by iA American Warranty Group
  • Gold: ProMax


Virtual BDC

  • Diamond: Dealer Rater
  • Platinum: AllCall
  • Gold: ELead1One


Inventory Management

  • Diamond: vAuto
  • Platinum: DealerSocket
  • Gold: MAXDigital


Hiring and Recruitment

  • Diamond: GSFSGroup 
  • Platinum: AutoPeople
  • Gold: AutoCareersOnline


Sales Training

  • Diamond: Vanguard Dealer Services
  • Platinum: Assurant
  • Gold: Brown & Brown Dealer Services


F&I Training

  • Diamond: Reahard & Associates
  • Platinum: Brown & Brown Dealer Services
  • Gold: GSFSGroup
  • Gold: Vanguard Dealer Services


F&I Product Training

  • Diamond: iA American Warranty Group
  • Platinum: RoadVantage 
  • Gold: Assurant


Online Training

  • Diamond: Reahard & Associates 
  • Platinum: Mosaic Compliance Services
  • Gold: iA American 


Special Finance Training

  • Diamond: NCM Associates
  • Platinum: Assurant 
  • Gold: DealerStrong


Compliance Training

  • Diamond: Mosaic Compliance Services
  • Platinum: Brown & Brown Dealer Services
  • Gold: Automotive Compliance Education


Service Training

  • Diamond: iA American Warranty Group
  • Platinum: DealerPro
  • Gold: Assurant 


Service Retention

  • Diamond: Car RX by Connected Dealer Services
  • Platinum: Maximus Auto Group 
  • Gold: SAVY


Post-Sale Customer Retention

  • Diamond: APC
  • Platinum: Maximus Auto Group
  • Gold: Strategic DX


F&I Products

  • Diamond: RoadVantage
  • Platinum: National Auto Care
  • Gold: CNA National
  • Gold: ECP 


Appearance Protection (Chemical)

  • Diamond: ECP
  • Platinum: Portfolio
  • Gold: Cal Tex


Appearance Protection (Dent & Ding)

  • Diamond: Nobilis
  • Platinum: Sonsio


Service Contracts

  • Diamond: CNA National
  • Platinum: RoadVantage 
  • Gold: GSFSGroup 


Service Contracts Reinsurance

  • Diamond: Portfolio
  • Platinum: CNA National
  • Gold: iA American Warranty Group


Dealer Owned Warranty Company

  • Diamond: DOWC 
  • Platinum: Protective 
  • Gold: RoadVantage 


F&I Desking Software

  • Diamond: Dealertrack
  • Platinum: Reynolds and Reynolds
  • Gold: CDK Global


F&I Technology

  • Diamond: The Impact Group
  • Platinum: Axiom
  • Gold: StoneEagle


Vehicle Tracking

  • Diamond: Synchronize 
  • Platinum: Elo GPS by Connected Dealer Services
  • Gold: LoJack



  • Diamond: Reynolds and Reynolds
  • Platinum: ProMax
  • Gold: ELead1One



  • Diamond: Reynolds and Reynolds
  • Platinum: Dealertrack
  • Gold: CDK


Data Mining

  • Diamond: Dealer Wizard by iA American Warranty Group
  • Platinum: Dominion Dealer Solutions
  • Gold: AutoAlert


Reporting Systems

  • Diamond: StoneEagle
  • Platinum: MaximTrak
  • Gold: AutoMate


Online Auction

  • Diamond: Ally SmartAuction
  • Platinum: eBayMotors
  • Gold: Manheim


Traditional Auction

  • Diamond: Manheim
  • Platinum: ADESA
  • Gold: America’s Auto Auction


Prime Non-Captive Finance Company

  • Diamond: Ally
  • Platinum: CapitalOne
  • Gold: Chase


Subprime Finance Company

  • Diamond: Regional Acceptance
  • Platinum: Capital One
  • Gold: Credit Acceptance


Biweekly Payments

  • Diamond: SMART Payment Plan
  • Platinum: PriorityPay Plus
  • Gold: AutoPayPlus


F&I Financing

  • Diamond: Line\5
  • Platinum: Zero Plan by Universal Lenders
  • Gold: PayLink


Video Messaging

  • Diamond: Digital Air Strike
  • Platinum: CoVideo
  • Gold: truvideo

Originally posted on Auto Dealer Today

About Darwin Automotive:

Darwin Automotive currently operates in all 50 states with over 6,300 dealerships subscribed to its programs and was recently recognized by Automotive News as a 2019 All-Star in Finance & Insurance. Darwin delivered 504,000 deals on its platform last month and is on track to deliver 6.5 million units for the year.

For more information, contact sales@darwinautomotive.com,  by calling 1-732-781-9010 or visit: https://darwinautomotive.com.

Media Contact:

Jeff Stafford
Chief Marketing Officer
Darwin Automotive
p: (908)-222-4020 ext. 224
c: (407)-448-1771

Jeff Stafford

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