CHANGE OR DIE — IS IT FOR REAL?

personalized engagement

02/09/2019

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The auto industry is riddled with people talking about change and how if you don’t change, you will die. I think it’s a little dramatic to take that view, but I do believe that there are some really good reasons to try new ideas and techniques if you want different results in your dealerships.

Let’s start with how we communicate with our customers for many years:

Phillip Battista

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